Bengaluru Startup Faces Backlash Over Paid 'Forest Bathing' At Cubbon Park
Forest bathing, also known as Shinrin Yoku, is a revered Japanese practice believed to promote relaxation and well-being through immersion in nature.
A Bengaluru-based company's move to offer paid "forest bathing" experiences at Cubbon Park has stirred controversy and sparked widespread ridicule, with many questioning the commodification of a centuries-old Japanese tradition.
Trove Experiences, a startup known for its unique offerings, is facing backlash over its decision to charge Rs 1,500 for guided forest bathing walks at Cubbon Park, a popular urban green space. The company's initiative has drawn sharp criticism from those who argue that such practices should not be commercialised.
Forest bathing, also known as Shinrin Yoku, is a revered Japanese practice believed to promote relaxation and well-being through immersion in nature. However, Trove Experiences' decision to monetise the activity has triggered a fierce debate over the sanctity of the practice and the ethics of charging a fee for it.
Critics have pointed out that Cubbon Park, while a cherished urban oasis, does not qualify as a forest, raising questions about the authenticity of the experience being offered. Many have also expressed skepticism about the value proposition of paying for a guided walk in a public park where similar activities can be enjoyed for free.
The company's website describes the experience as "an immersive, silent, and soulful walk into the forest," promising participants a chance to reconnect with nature and alleviate stress. However, the lack of additional amenities or unique offerings for the price has led to accusations of profiteering.
The controversy has ignited a firestorm on social media, with users mocking the concept of paid forest bathing and questioning its relevance in an urban setting like Bengaluru. Some have labeled the venture as a "scam," while others have joked about starting similar businesses in their own cities.
Despite the backlash, Trove Experiences' forest bathing walks have reportedly sold out, indicating a potential demand for such experiences among urban dwellers seeking respite from the hustle and bustle of city life.
