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Apple In Talks To Use Baidu AI In Chinese iPhones, WSJ Says

Apple Inc. has discussed using Baidu Inc.’s AI in iPhones and other devices within China, the Wall Street Journal reported, a potentially big win for the domestic search leader.

Baidu Tower in Shenzhen, China.
Baidu Tower in Shenzhen, China.

Apple Inc. has discussed using Baidu Inc.’s generative artificial intelligence in iPhones and other devices within China, the Wall Street Journal reported, a potentially big win for the domestic search leader.

Apple has held initial talks about using Baidu’s generative AI technology in its gadgets, the Journal cited people familiar with the matter as saying. The US company sought a local partner because regulators there must vet all AI models, the newspaper added. Baidu’s US-traded shares were little changed in New York Friday morning after earlier rising about 5% on the news.

Baidu is considered among the leaders in AI in China, where startups and tech giants are investing billions on developing their own answers to ChatGPT. OpenAI’s seminal creation and other foreign services aren’t available in China’s tightly regulated online sphere.

Read More: Billionaires and Bureaucrats Mobilize China for AI Race With US

(Updates shares in second paragraph)

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