LIC World’s Strongest Insurance Brand: Brand Finance Insurance Report

Insurance behemoth Life Insurance Corporation of India has emerged as the strongest insurance brand globally, according to a report Brand Finance Insurance 100 2024.

The report said that LIC's brand value remains steady at $9.8 billion, accompanied by a brand strength index score of 88.3 and an associated AAA brand strength rating.

Following LIC, the rankings highlight Cathay Life Insurance as the second strongest brand, experiencing a 9% increase in brand value to $4.9 billion, closely followed by NRMA Insurance, which saw an 82% rise in brand value to $1.3 billion, according to a statement by Brand Finance Insurance.

Notably, Chinese insurance brands maintain dominance in the global rankings, with Ping An leading with a 4% increase in brand value to $33.6 billion, followed by China Life Insurance and CPIC defending their 3rd and 5th positions, respectively, it said.

Allianz from Germany and AXA from France retain their spots in the 2nd and 4th positions to complete the Top 5, it said.

Among the brands experiencing significant growth in brand value, NRMA Insurance from Australia stands out with an 82% increase to $1.3 billion, along with Denmark's Tryg, which saw a 66% rise to $1.6 billion.

Additionally, LIC India achieved the highest first-year premium collection of Rs 39,090 crore in FY23, while SBI Life Insurance and HDFC Life Insurance led the private sector with new business premium collections of Rs 15,197 crore and Rs 10,970 crore, respectively.

In recent developments, the government approved a 17% wage revision for LIC employees, effective from August 2022, benefiting over 110,000 employees.

LIC's shares also reached an all-time high of Rs 1,175, making it India's most valuable PSU company and reclaiming its status as the fifth most valuable Indian listed company, surpassing SBI in market valuation.