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Baskin Robbins Targets Higher Summer Volumes To Offset Margin Squeeze
The company is bracing for a 2.5-3% margin hit this year because of higher input costs.
Baskin Robbins hopes that increased volumes could offset pressure on margins as the maker of ice cream has decided to absorb higher milk costs for now."Milk prices are going up consistently and this season, we have taken a call to not raise prices as it could take a toll on demand," said Mohit Khattar, chief executive officer at Graviss Foods Pvt.—the master licence holder for Baskin Robbins in India.The company, one of the world's l...
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