Apple To Open New Shanghai Store As China iPhone Sales Slump
The new Shanghai store is part of a broader expansion by Apple that will see it revitalize its retail operations with new and remodeled locations.
(Bloomberg) -- Apple Inc. is preparing to open its eighth store in Shanghai this month, adding to its largest retail network after the U.S. at a time iPhone sales in China are slowing.
The new retail space, Apple Jingan, is located in the center of the city that already hosts the largest number of Apple stores in the Chinese mainland. Opening on March 21, it will be one of 47 locations across the country of 1.4 billion.
Cupertino, California-based Apple’s iPhone has seen sales slump in China since the debut of its latest iteration in September. Even so, the country remains a vital market with the world’s largest smartphone consumer base and potential for growing sales of ecosystem accessories like the Apple Watch.
The new Shanghai store is part of a broader expansion by Apple that will see it revitalize its retail operations with new and remodeled locations. The company plans dozens of new, relocated or refreshed stores over the next few years, Bloomberg reported in June.
Read More: Apple Plans Deeper Push Into China and India in Retail Expansion
--With assistance from Jessica Sui.
(Updates with a chart of China sales. A previous story was corrected to reflect the right opening date.)
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