White Goods, Durables Sector Check - Correction In Input Prices Positive For Margins: ICICI Securities

White Goods, Durables- Correction In Input Prices Positive For Margin; Expect Increase In Brand Building Efforts: ICICI Securities

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ICICI Securities Report

Copper, steel and aluminium prices have corrected 21%, 19% and 36%, respectively, in the past three months. We expect the decline in input prices to provide margin tailwinds in H2 FY23.

We believe it will also provide a much-needed breather from raising selling prices after increasing prices by 20% plus in the past two years. We also model durable companies to invest the gains in

  1. raising ad-spend after a gap of almost three years,

  2. increase research and development spends and launch differentiated products, and

  3. increase trade schemes and consumer offers to gain market shares from smaller/ unorganised players.

Click on the attachment to read the full report:

ICICI Securities White Goods Sector Update.pdf
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