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ICICI Securities Report
Copper, steel and aluminium prices have corrected 21%, 19% and 36%, respectively, in the past three months. We expect the decline in input prices to provide margin tailwinds in H2 FY23.
We believe it will also provide a much-needed breather from raising selling prices after increasing prices by 20% plus in the past two years. We also model durable companies to invest the gains in
raising ad-spend after a gap of almost three years,
increase research and development spends and launch differentiated products, and
increase trade schemes and consumer offers to gain market shares from smaller/ unorganised players.
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