Unlimited – A Healthy Fit For V-Mart: Dolat Capital

Dolat Capital Report

We recently did a South India trip of Unlimited stores to understand how things are stacking up for the V-Mart Retail Ltd. acquired company.

Our trip took us to Bangalore, Hyderabad, Chennai, Tirupati with the endeavour being to get a sense of how the brand is faring, integration with V-Mart, demand drivers and most importantly competitive scenario prevalent at the ground level.

V-Mart acquired Unlimited Brand from the Arvind Group in the mid of 2021. As per people we spoke to, even under the erstwhile owner, Unlimited had been successful in carving a niche spot for itself on the strong proposition of its robust quality apparel at reasonable prices.

V-Mart looked to tap into this strength giving it access to South market and continue to carry the legacy going ahead.

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