Multiplex, Broadcasters Q2 Results Preview - To Be A Weak Quarter: ICICI Direct

For multiplexes and broadcasters Q2 was a weak quarter with major big budget movies turning flop and decline in advertisement.

Cu of a person operating TV remote to change a channel. (Photo: Erik Mclean /Source: Unsplash)

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ICICI Direct Report

For multiplexes Q2 was a weak quarter with major big budget/starrer movies such as Lal Singh Chaddha, Raksha Bandhan, Shamshera, Liger etc., turning flop. Given the weak movies collection with only two movies (Brahmastra and Thor) crossing Rs 100 crore during the quarter, multiplexes are expected to witness ~35-40% QoQ decline in box office revenues with weak footfall (down 26-36% QoQ) and average ticket price decline ranging from 5- 12% QoQ for Inox Leisure Ltd. and PVR Ltd.

During Q2 FY23, general entertainment channel broadcasters are expected to witness a weak quarter with low to mid-single digit YoY ad decline owing to a) exit of free to air channel by Zee Entertainment Enterprises Ltd.; b) weak ad spending in July, August and c) overall weak seasonality.

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ICICI Direct Media Q2FY23 Results Preview.pdf
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