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ICICI Securities Report
Indigo Paints Ltd. has chalked out a strategy to get back to growth trajectory of two times of industry growth via-
focussing on tier I and II cities along with tier III and IV cities,
it has also identified 750 focus cities and
it plans to improve output per store via engaging aggressively with influencer (painter) community.
We like Indigo Paints' aggression and believe the benefits of investments will be achieved in FY22-24: it
has expanded dealer and tinting machine network by 19% and 30%, respectively, in FY22; it also opened up three new depots at Hubli, New Delhi and Himachal covering some gaps in distribution,
has introduced differentiated paint for bathroom and kitchen which helps to reduce odour and plans to introduce more ‘category-creator’ products in FY23 and
is also planning to roll out products through wholesale channel selectively.
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