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ICICI Direct's IPO Report
Electronics Mart India Ltd. is a focused regional consumer durable retailer with major presence in Andhra Pradesh (14 cities), Telangana (20 cities) and National Capital Region (two cities). It has 112 stores across 36 cities with a retail area of 1.12 million square feet.
The company employs a mix of ownership and lease rental model for its retail store network. Out of total 112 stores under operation, 11 are owned, 93 are under long-term lease rental model and eight are partly owned and partly leased.
The product portfolio comprises large appliances, which contribute ~ 54% of revenues while mobiles contribute ~ 31% and small appliances and other products contribute 15% of total revenues.
EMart is currently associated with more than 70 electronic brands and has a long-standing relationship of more than 15 years with a certain number of brands which operate in product categories such as large appliances, mobiles, small appliances, IT and others.
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