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Nirmal Bang Report
We recently hosted a leading Royal Enfield dealer from Western India to gauge the demand environment and response to the new model – Hunter 350. He also shared his estimates and opinions regarding volume expectations for the upcoming festive season and post the festive season.
He sounded very optimistic about the future prospects of the company. He opined that Royal Enfield has successfully plugged the product portfolio gap by introducing the Hunter 350 and has extended its reach to those customers, which it was not catering to earlier.
He acknowledged that the Hunter 350 is attracting higher interest from the younger set of customers and first-time buyers besides addressing the affordability concerns. He also stated that the Hunter 350 is cannibalising volume of the Classic 350 and Meteor to the extent of ~40%. But, he felt that the Hunter 350 will add an incremental volume of ~10,000-15,000/month.
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