Affle India - Precision Targeting At Scale: Anand Rathi Initiates Coverage

Affle India - Precision Targeting At Scale: Anand Rathi Initiates Coverage

Geolocated Ads for Apps by Affle India's app. (Source: Company website)

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Anand Rathi Report

As mobile-app transactions get more traction and become mainstream, we believe demand for Affle India Ltd.’s user acquisition-and-retention solutions should grow manifold.

Management focus on profitability has created sustainable high-growth and cash-flow generation.

We initiate coverage on Affle, India, with a positive outlook as greater spending on mobile advertising, tapping connected devices, deeper penetration in the top-10 verticals, newer regions, tier-II and III cities in India drive Affle’s long-run growth.

Click on the attachment to read the full report:

Anand Rathi Affle India Initiating Coverage.pdf
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