Prabhudas Lilladher: Burger King IPO - A Play For The Long Haul
Prabhudas Lilladher: Burger King IPO - Play For The Long Haul
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Prabhudas Lilladher Report
We believe Burger King has competitive advantages which make it well placed to capitalize on emerging opportunity with -
1. exclusive pan India master franchise of Burger King, second largest Burger brand globally
2. flexibility in tailoring menu to Indian tastes and preferences as well as promotions and pricing offers
3. fixed royalty at 5%
4. cluster based approach with faster scalability and operating leverage
5. high sales/square feet at Rs 31,093 and higher average sales/capex at 1.87 times
6. strong consumer proposition as a value brand with premium imagery globally and
7. targeting growing section of millennials given young population of India.
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