Landmark Cars IPO - Play On Premium, Luxury Car Sales Domestically: ICICI Direct

It is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, Renault.

<div class="paragraphs"><p>A Mercedes car. (Photo: Ian Chen/&nbsp; Unsplash)</p></div>
A Mercedes car. (Photo: Ian Chen/  Unsplash)

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ICICI Direct Report

Landmark Cars Ltd. is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen and Renault. The company also has a commercial vehicle dealership for Ashok Leyland in India.

Its longstanding relationships with its original equipment manufacturer partners and market leadership position offer it several competitive advantages including:

  1. opportunities from OEMs allowing it to expand business into new cities and geographies;

  2. sharing infrastructure and manpower across brands to increase margins;

  3. attracting suitable inorganic dealership acquisition targets (with the support of OEMs);

  4. opportunities to expand across business verticals like after-sales service, sales of pre-owned vehicles and sales of financial and insurance products;

  5. attracting talented sales and technical personnel;

  6. executing large scale marketing and advertising campaigns and

  7. centralising certain backend and support functions all of which leads to economies of scale and margin improvement.

Click on the attachment to read the full report:

ICICI Direct Landmark Cars IPO Review.pdf
Landmark Cars IPO: All You Need To Know


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