HUL - Enters Health, Wellbeing Category By Investing In Oziva, Wellbeing Nutrition: Systematix

This is the first step for HUL in building a portfolio of fast growing, lifestyle-led, science-driven brands

<div class="paragraphs"><p>Hindustan Unilever Ltd. (Source: Company website)</p></div>
Hindustan Unilever Ltd. (Source: Company website)

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Systematix Research Report

Hindustan Unilever Ltd. announced its foray into the fast-evolving health and wellbeing market (potential market size of Rs 300 billion in four-five years) through two strategic investments in Zywie Ventures (Oziva) and Nutritionalab (Wellbeing Nutrition).

Oziva is a plant-based and clean-label digital first brand focused on segments like lifestyle protein, hair and beauty supplements and women’s health with an annual revenue run-rate of Rs 1 billion while wellbeing nutrition is a disruptive clean-products brand focused on health and wellbeing segments like beauty, everyday health, gut health and sleep with an annual revenue run-rate of Rs 500 million.

Through a combination of primary infusion and secondary buyouts, HUL will be buying a 51% stake in Zywie for Rs 2.65 billion (balance 49% after 36 months) and a strategic 20% stake in Nutritionalab for Rs 700 million.

Both brands have common characteristics of strong research and development, future-proof need states, strong social media following, growing consumer base with a 60% plus revenue retention.

Click on the attachment to read the full report:

Systematix Hindustan Unilever - Company Update.pdf
HUL Acquires D2C Brands OZiva, Wellbeing Nutrition


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