Emami - Strong Recovery In International Business: Centrum Broking
Emami - Strong Recovery In International Business: Centrum Broking
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Centrum Broking Report
Our recent interaction with Emami Ltd.'s management reiterated its confidence in driving growth across domestic and international markets. The revived strategy would focus on:
expanding rural distribution through Project Khoj (50,000 villages by March 2023),
Project Serius – efficiency improvement through beat optimisation in urban markets,
drive healthcare through medico marketing, doctor coverage, new product development, and feet on street, and
aim for 16% plus growth in the international business as restructuring of distributors/ partners completed.
Further Emami would scout for marketing and advertising to strengthen its core brand offering and invest in differentiated high growth direct-to-consumer companies. Moreover, the management is committed to cut its pledge further by divesting non-core assets of group companies.
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