Eicher Motors - Focus On ‘Rebalance Strategy’ For Holistic Growth: ICICI Direct

BQ Prime’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BQ Prime’s subscribers an opportunity to expand their understanding of companies, sectors and the economy..ICICI Direct Report.Addressing the customer need of an affordable Royal Enfield product, which is easy to manoeuvre, Eicher Motors Ltd. has recently launched Hunter 350 at an ex-showroom price of Rs 1.5 lakh/unit. Domestically, with Hunter 350, Eicher Motors wants to tap the first time buyers and upgrades from the 100 cc+ segment and sees more than 125 cc segment as its addressable market with market size pegged at ~32 lakh units (sales in FY22 at 5.2 lakh units). Internationally, the addressable market size is pegged at ~10 lakh units (sales in FY22 at 80,000 units).Royal Enfield’s recent volume prints were encouraging with total volumes in August 2022 pegged at 70,000 units, up 26% month-on-month, vastly outperforming its peers.The company's continued focus on rebalance strategy wherein it will focus on all aspects of growth including electric vehicle development, superior product offering and increasing revenue from non-auto business (mainly accessories and spares)..Click on the attachment to read the full report:.DISCLAIMERThis report is authored by an external party. BQ Prime does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BQ Prime. .Users have no license to copy, modify, or distribute the content without permission of the Original Owner.

Eicher Motors - Focus On ‘Rebalance Strategy’ For Holistic Growth: ICICI Direct

Eicher Motors - Focus On ‘Rebalance Strategy’ For Holistic Growth: ICICI Direct

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