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The $260 Swatch-Omega MoonSwatch Is Reviving The Budget Brand
Roles were reversed in the 1980s, when the company’s cheap plastic watches helped prop up the Swiss luxury timepiece industry.
25 Jul 2022, 11:24 AM IST
(Bloomberg Businessweek) -- When the Swatch was born four decades ago, the plastic timepiece breathed new life into the staid Swiss watch industry, which was struggling to compete with cheap quartz models from Asia. By the early 1990s, Swatch sales soared to about 20 million a year as consumers snapped up the colorful designs that married Swiss-made precision with an affordable fun factor. That boost provided financial cover for the ...
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