#BoycottMamaEarth: Why Is It Trending On Twitter? Details Inside
Skincare brand Mamaearth gets trolled for defending Richa Chadha’s comments against the Indian Army.
Often times, we’ve seen brands facing criticism because of their brand ambassadors. A similar case occurred on Twitter today, i.e. on November 25, 2022, when the hashtag #BoycottMamaEarth started trending on the microblogging platform. Find out what made Twitterati lash out at this skincare brand.
Richa Chadha’s Tweet On Galwan
Bollywood actress, Richa Chadha, recently came under the radar due to one of her Tweets. On Wednesday, November 24, 2022, a Twitter user shared a tweet quoting Northern Army Commander Lt General Upendra Dwivedi’s comments on how the Indian Army “is prepared to take back PoK (Pakistan-occupied Kashmir) from Pakistan".
In reply to this, Chadha shared a tweet that read, “Galwan says hi.” This immediately enraged a bunch of Twitter users who then started trolling the actress, accusing her of mocking the Indian army and being anti-national. Galwan here refers to the June 2020 border clash between the Indian Army and the Chinese Army.
The actress started getting heavily criticized for her comments. While some netizens trolled her, a few even resorted to filing a police complaint against the actress.
Even Bollywood actors like Akshay Kumar and KayKay Menon joined in to criticize the actress for her words.
After all the uproar on Twitter, Chadha deleted her tweet and issued an apology claiming that it was never her intention to offend or hurt anyone.
Richa Chadha was already facing the backlash of her Tweet. Meanwhile, Twitterati started tagging brands associated with the actress and asking them if they supported her thoughts. Although Chadha deleted her tweet and issued an apology, skincare brand Mamaearth replied to a user’s tweet , which many thought was an attempt to defend the actress’s choice of words.
This did not sit well with the already enraged Twitterati. People who were trolling Richa Chadha for her usage of words then started trolling Mamaearth. Several people started using the hashtag #BoycottMamaEarth in their tweets.
Some people criticized the brand for trying to “sell woke Gyan”.
People who were Mamaearth’s loyal customers said they won’t be buying from the brand anymore and would even ask others not to purchase anything from the skincare brand.
Several users were seen sharing screenshots of their now cancelled orders from Mamaearth.
As a result of all the trolling, Mamaearth soon deleted their Tweet defending Richa Chadha’s tweet. Instead, they replied to the same Twitter user with a tweet that read, “Brand Mamaearth does not support or subscribe to any offensive views or disparaging comments against our country or army. #saluteindianarmy”
This corrective tweet was shared on Wednesday evening following the backlash received within a few hours. However, the hashtag #BoycottMamaEarth has been trending on Twitter ever since the brand tweeted in favour of the actress. And this hasn’t stopped even now. In fact, the hashtag #BoycottMamaEarth has already crossed over 11K tweets at the time of writing this article.