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Small Towns Account For 16% Of Mutual Fund Asset Base, Maharashtra Biggest Contributor Among States

The industry has been trying to reach out to small towns for increasing their asset base.



An advertisement for the Mutual Funds Sahi Hai campaign by the Association of Mutual Funds in India (AMFI) is displayed near a highway in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)
An advertisement for the Mutual Funds Sahi Hai campaign by the Association of Mutual Funds in India (AMFI) is displayed near a highway in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)

The contribution of small towns or B30 cities to mutual fund industry's average assets under management of over Rs 28 lakh crore stood at 16% as of October-end. State-wise Maharashtra remained the biggest contributor to the assets base, industry body AMFI said.

Since last few years, the Securities and Exchange Board of India has been pushing asset management companies to reach out to small towns for increasing their assets base.

The B30 category, or ‘beyond top 30 cities’, accounted for 16% of the total industry average assets under management in October this year, and the balance was contributed by T30 cities, or the top 30 locations in India, the Association of Mutual Fund Industry said.

Assets from B30 locations increased to Rs 4.61 lakh crore as of October-end from Rs 4.47 lakh crore at September-end, a 3% growth.

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"There has been a constant increase in investments from B30 locations. They have close to 27% share in the overall equity assets held by individual and it is growing at a reasonable rate," said Harshad Chetanwala of MyWealthGrowth.com.

"This is encouraging as investors across country should get the benefit of investing in instrument like mutual funds. Even the interest levels from these cities have been high to understand how mutual funds can help them in long term," he added.

B30 locations tend towards equity schemes as 65% of assets are from equity schemes, while same is 35% for top 30 cities.

About 15% of the retail investors chose to invest directly, while 24% of high networth individual assets were invested directly.

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"Besides, 47% of the assets of the mutual fund industry came directly. A large proportion of direct investments was in non-equity oriented schemes where institutional investors dominate," AMFI noted.

The mutual fund industry's total AAUM shot up to Rs 28.34 lakh crore at the end of October from Rs 27.74 lakh crore at the end of preceding month.

In terms of state-wise contribution, Maharashtra continued to be the biggest contributor (43.8%) of the industry's AAUM in October this year, followed by 8.4% by New Delhi, 6.9% each by Gujarat and Karnataka and 5.2% by West Bengal.

Individual investors primarily hold equity-oriented schemes while institutions hold liquid and debt-oriented schemes.

About 68% of individual investor assets are held in equity-oriented schemes, on the other hand, 75% of institutions assets are held in liquid, money market and other debt-oriented schemes.

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In September, SEBI chairman Ajay Tyagi had said that attraction of mutual fund schemes has been skewed towards the urban centres.

"We need to strive more to make mutual funds popular in areas beyond top 30 cities," he had said.