New Rules For Direct Selling Businesses: DSK Legal Analysis
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DSK Legal update
The central government has notified the Consumer Protection (Direct Selling) Rules, 2021. The rules have been framed under Consumer Protection Act, 2019 and apply to all goods and services bought or sold through direct selling, all forms of unfair trade practices across all models of direct selling and to a direct selling entity which is not established in India but offers goods or services to consumers in India.
Direct selling entity and direct sellers are prohibited from:
Promoting a pyramid scheme or enroll any person to such scheme or participate in such arrangement in any manner whatsoever in the garb of doing direct selling business;
Participate in money circulation scheme in the garb of doing direct selling business.
DSL Legal summarises the key points affecting direct selling business.
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