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Adidas Dropped Ye, But Sneakerheads Haven’t

There is mounting evidence that the breakup of Ye and Adidas AG will be good for the long-term value of his sneaker brand.

Adidas-made Yeezy shoes remain in demand on the resale market.
Adidas-made Yeezy shoes remain in demand on the resale market.
(Bloomberg) -- There is mounting evidence that the breakup of Ye and Adidas AG will be good for the long-term value of his sneaker brand.
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