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Adults Who Love Toys? The Toy Industry Loves Them, Too

“Kidults” are buying scooters, dolls, skateboards, and tabletop games for themselves—and have helped sales surge 37% in two years.

Adults Who Love Toys? The Toy Industry Loves Them, Too
Adults Who Love Toys? The Toy Industry Loves Them, Too
(Bloomberg Businessweek) -- Chloe Dykstra’s seven Razor scooters have entertained her throughout the pandemic. During lockdown, she also occupied herself building a Lego typewriter. Now she’s eyeing a Sea-Monkeys Aquarium pet hatching kit. Although the toys were designed for kids, that doesn’t bother Dykstra, a 33-year-old writer and producer in Los Angeles. “Sometimes taking care of yourself looks like going back to childhood a litt...
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