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The Story Of Citibank's Deserting Customers
Citbank India's customer base for credit cards and deposits saw a drop of 30% between June 2021 and January 2023.
03 Mar 2023, 07:50 AM IST
Citibank wrote the book on consumer banking in India. While Axis Bank Ltd. has completed its acquisition of the foreign bank's retail business in India, Citi's service and staff seem to have left an indelible impression on at least some of its Indian customers. Between June 2021 and January 2023, Citi's customer base—both for credit cards and deposits—saw a drop of 30%, according to Bernstein Research. Deposit balances also fell abou...
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