Still life showing the liner inside of a Coke can (separated by submerging the can in hydrochloric acid.)
(Bloomberg Businessweek) -- On the evening of Aug. 8, 2017, Shannon You badged out of the Atlanta headquarters of the Coca-Cola Co. for one of the last times. Coke was struggling to retain its perch atop the world beverage market, as once-loyal consumers migrated to brands that evoked wilderness aquifers or herbal healing or masochistic sports workouts—not fizzy fun and mass culture. The new chief executive officer’s plan involved a...