Elon Musk's Twitter Pauses Relaunch Of Blue Tick Until Impersonation Is Addressed
Twitter's plan to grant blue ticks for $8 has been delayed by Elon Musk until the storm of impersonation ends
On Tuesday, Elon Musk announced that the re-release of the ‘Blue Verified’ tick will be postponed until the platform's impersonation issue is resolved.
“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation. Will probably use different color check for organisations than individuals,” he wrote.
After Musk took over Twitter, the verification process underwent a transformation and the micro-blogging site started offering its users the coveted blue tick in exchange of $8. The idea behind this was to increase the social media platform's sagging revenue by using the monthly subscription charge. However, the platform saw a storm of fake accounts impersonating individuals and brands soon after. Twitter even removed the $8 plan for iOS users three days after it was introduced on November 1.
Names like George Bush and Jesus Christ were used in some of these profiles. A false Elon Musk profile temporarily appeared on the platform in one instance. These were all blue tick verified accounts. Due to the severity of the problem, after these occurrences, Musk made no mention of an anticipated date for the service's reintroduction. In his latest announcement, however, he said that the service would return to the microblogging platform on November 29 as fake Twitter accounts proliferated.
According to a report by the Verge, Elon Musk reportedly said at one of his meetings with Twitter personnel that they may or may not launch the service in the coming week. However, they wouldn't go live until they felt secure enough to counter such serious impersonations.
Musk claimed that his goal is to make Twitter the most reliable information source. Therefore, until a payment system is created to greatly raise the cost of bots and trolls, every social media site would be susceptible to their use. He thus announced that the business would soon be enabling organisations to identify which other Twitter accounts are truly linked with them in an effort to further weed out impersonators. Moreover, during his Monday meeting with Twitter staff, he mentioned that the company will probably need to offer institutions and businesses a distinct colour check.
The Tesla CEO further stated that accounts involved in parody must include parody in their name and not merely in their bio, in order to be recognised as parody accounts. And any Twitter accounts using parody without explicitly stating it will be suspended immediately. Plus, any name change will lead to a temporary removal of the verified checkmark.
Meanwhile, Musk asserted in a post on November 22 that Twitter had attracted 1.6 million new daily active users in the previous week, claiming that this was a record-breaking number. “Twitter added 1.6M daily active users this past week, another all-time high,” Musk tweeted.