Online Shopping: Charged Over MRP? You Might Have A Remedy

A consumer dispute redressal commission in Telangana recently held Flipkart Internet Pvt. liable for charging a customer an amount above the maximum retail price. The e-commerce major, along with the seller, was directed to pay a compensation amounting to Rs 50,000 along with costs.

The consumer had purchased Freedom Refined Sunflower Oil on Flipkart. and was charged above MRP by Rs 140. The original MRP of the product was smudged and illegible, basis which the aggrieved consumer initiated the complaint.

Flipkart argued that it's a mere intermediary in the transaction and the sale was undertaken by an independent seller. There is no contract between Flipkart and the buyer, and that the transaction was between the seller and the buyer. The liability of an e-commerce platform ends at the display of required details; ensuring its accuracy is the duty of the seller, the e-commerce platform argued.

According to Flipkart, it was never in possession of the goods, and cannot be held responsible for tampering with the product. Moreover, it said, it's the seller who is the ultimate beneficiary of the excess amount.

The consumer commission didn't buy these arguments.

It said that under the Legal Metrology (packed goods) Rules, e-commerce platforms are liable to provide information such as MRP on their website. They have a responsibility not to manipulate the goods or not make any unreasonable profit out of it. A failure to meet these stipulations amounts to a deficiency in service under consumer protection law.

Deficiency refers to any imperfection or inadequacy in the product or service and includes any negligence that causes loss or injury to the consumer.

Economic loss and mental agony being the harm in the instant case, said Rajesh Vellakkat, partner at Fox Mandal, Solicitors and Advocates. "Flipkart was rightly penalised."

The limited liability of an intermediary under the Information Technology Act, 2000 cannot be extended to consumer protection laws, where the user makes purchases based on the credibility of the e-commerce site rather than the seller himself, Vellakkat added.

The court also pointed to the e-commerce rules to say that they bar platforms from charging excess price unless justified. What is a justified price would depend on the circumstances under which the service is provided, it said.

A contract is unfair, when there is a significant change in the rights of the consumer as in this case. A Rs 140 increase in price was considered excessive by the court.

A straitjacket approach is undesirable in all cases, said Ashwini Vittalachar, partner at Samvad Partners.

Misselling is common to brick-and-mortar sellers as well as online sellers on marketplaces. In an online marketplace, the liability of an intermediary must depend upon the extent of involvement of such marketplace in misselling, Vittalachar pointed out. "In an instance, there could be an outright violation of labelling regulations or other requirements stipulated by the law. In yet another scenario the marketplace may have no role to play besides providing an access for the seller."

The e-commerce rules are relatively recent compared to the retail sale business—both offline and offline. The future of e-commerce-consumer litigation is going to depend upon the approach of various consumer redressal forums in addressing the extent of liability of intermediaries, she said.