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Maruti Suzuki's One-Off SUV Success Is Hurting
While Vitara Brezza was a runaway success, lack of a full-fledged SUV pipeline is a gap in Maruti Suzuki's portfolio.
29 Dec 2021, 12:17 PM IST
Maruti Suzuki India Ltd. briefly unseated Mahindra & Mahindra Ltd. as the nation’s largest sport utility vehicle maker in 2017 with the Vitara Brezza. While that was a runaway success, lack of a full-fledged SUV pipeline remains a gap in India’s biggest carmaker’s portfolio.“SUV is clearly the area where we need to better our performance and not just in the entry or the compact segments, but also in the mid segment,” Shashank Srivast...
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