India to Reassess Broadcast Pricing as Media Competition Hots Up
India is proposing changes including on how cable TV fees are calculated.
(Bloomberg) -- India is proposing changes including on how cable TV fees are calculated, following concerns that free services from the state broadcaster and rising popularity of over-the-top platforms is eroding viewership.
Direct-to-home active subscribers fell to 68.52 million in December from 70.99 million in March 2020. In such conditions, industry representatives say implementation of a new tariff order “will cause large scale disruptions,” the Telecom Regulatory Authority of India said in a consultation paper posted on its website Saturday.
Asia’s Two Richest Men Prepare for Battle With Netflix, Amazon
The media and entertainment sector in India has become a hot-bed of competition in recent months. Global giants like Netflix and Amazon are battling Indian tycoons Gautam Adani and Mukesh Ambani in the only market which offers more than a billion customers and is open to foreign competition.
Trai’s key questions:
- Should channels in a bouquet be priced homogenously?
- What measures can ensure effective a-la-carte choice to customers?
- Should prices be capped to ensure access/should discounts be offered?
Stakeholders can send their views by May 30 and counter comments by June 6.
More stories like this are available on bloomberg.com
©2022 Bloomberg L.P.