Amazon Prime Video, Inks Multi-Film Licensing Deal With Nadiadwala Grandson
Amazon Prime Video and Nadiadwala Grandson Entertainment Pvt. Ltd. have entered into a worldwide exclusive multi-film licensing collaboration.
As part of the association, Amazon Prime Video will be the "worldwide home" to Nadiadwala's upcoming movies soon after theatrical release.
The movie line-up from Nadiadwala Grandson Entertainment includes Nitesh Tiwari's 'Bawaal' starring Varun Dhawan and Janhvi Kapoor; 'Sanki' and 'Baaghi 4' with Tiger Shroff, and Kartik Aaryan's untitled project. The line-up will also feature films from directors Ravi Udyawar ('Mom'), Sameer Vidwans ('Anandi Gopal'), Saket Chaudhry ('Hindi Medium') and others.
Sajid Nadiadwala, film director and managing director of Nadiadwala Grandson Entertainment, said in Prime Video the production house has found a partner that not only shares their vision of offering immersive cinematic experiences, but also provides global distribution to the best stories from the Indian entertainment ecosystem.
"We have been entertaining audience for the last 70 years with our movies, contributing to the Indian culture and today it's a new era in entertainment with OTT becoming such an integral part of our lives," he said. "Amazon Prime Video has been instrumental in breaking barriers in entertainment -- geographical, linguistic, or otherwise..."
Amazon Prime Video India is looking forward to venturing into this deal with Nadiadwala Grandson Entertainment, known for films that connect instantly with audiences.
"By inking this partnership, we will bring some of the most entertaining narratives and stories soon after their theatrical releases exclusively to our viewers' screens worldwide," Manish Menghani, director-content licensing at the streaming service, said. "At Amazon, we start with the customer and work backwards, and this collaboration is another step towards fulfilling that promise."
The films, post their theatrical release, will be available on Amazon Prime Video for all Prime members. Additionally, the titles will also be available 'to-rent' on Amazon Prime Video for all Amazon customers (Prime or otherwise) in the 'Early Access Rental' window.
At the 'Prime Video Presents India' event in April, the streamer announced a licensing association with Yash Raj Films, Dharma Productions, Excel Media and Entertainment, and Ajay Devgn FFilms. It will premiere titles from these four leading Indian production houses post the theatrical release of their films.
