Packaged Food Makers Play Robin Hood

Indians’ hunger for smaller helpings has tripped traditional business wisdom.Family-sized packs are usually considered cheaper than buying multiple tiny units. That’s because it’s costlier to stock products in many small packets compared with a single large one. Consumer goods makers have turned that on its head.Buying several single servings of biscuits, chocolates or chips is either cheaper or offers more grammage than stocking you...