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Hero MotoCorp’s Premium Makeover Has An Image Problem
Hero MotoCorp is searching for a hold in the lucrative market for bigger motorbikes. But the company has an image problem.
15 Feb 2021, 07:51 AM IST
Hero MotoCorp Ltd., India’s largest two-wheeler maker known for its budget models, is searching for a hold in the lucrative market for bigger motorbikes. It has even tied up with Harley-Davidson Inc. But the company has an image problem.Hero MotoCorp’s brand is not associated with premium or luxury, said Suraj Ghosh, who leads the South Asia division of powertrain and compliance forecasts at IHS Markit. “Any mass product entering the...
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