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Big Spender CRED Banks On Rent Payments, Credit Lines For Revenue
From IPL to star-studded advertisements, CRED is spending big. But where will the revenue come from?
01 Dec 2020, 08:17 AM IST
It’s the brand that seems to be everywhere these days. Splattered across IPL screens. Trending on social media timelines with star-spangled advertisements. Offering customers a chance to bring home a Mercedes if they use their service.Kunal Shah-promoted CRED has upped its visibility this year as it tries to lure a larger share of India’s 31 million credit card users. In September, it became the official partner of the Indian Premier...
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