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The World’s Love Affair With Japanese Cars Is Souring
Brands like Toyota have been global favorites for decades. How did they get the shift to electric so wrong?
11 Jan 2023, 01:45 PM IST
(Bloomberg Businessweek) -- Spectators at the Nascar Cup Series race in November had front-row seats for a debate over the auto industry’s future. A plane sponsored by nonprofit group Public Citizen flew past Phoenix Raceway carrying a banner: “Want exciting? Drive electric. Want boring? Drive Toyota.”
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